Proximity Marketing
In our experience of working with store-based retailers, the majority of their customer base will be found within a close proximity to these physical locations. It therefore becomes more cost-effective to focus marketing activity in the immediate surrounding area to stores in order to deliver targeted, personalised and relevant retention and acquisition proximity marketing.
Direct Mail
We deliver highly targeted campaigns direct to individuals
Direct Mail is one of the most effective direct marketing channels for communicating with customers. A tangible and physical medium that goes direct to people’s homes, under the radar of your competition, it is cost-effective, personalised and can be highly targeted whilst also being measurable and trackable. With unlimited creative potential it can be highly memorable and, in our experience, has a proven track record of excellent response rates.
Outdoor Advertising
We reach your customers at scale and drive them to store
Outdoor advertising is traditionally seen as a channel designed to deliver mass awareness and reach. However, with the right locations and the right format, we can turn this channel into a direct response format – designed to drive customers into store. Our Response Works Mobile Wallet technology delivers location-based messaging through a customer’s phone. Combining this with outdoor media provides the opportunity to create a mixed media experience which combines on and offline channels. Outdoor opportunities near the point of purchase can be made to work harder – driving action as well as awareness. The addition of the Mobile Wallet technology also enables us to measure and track response so you can better understand ROI.
Direct Response Marketing
We deliver campaigns designed to drive action now
Direct response marketing is a form of advertising that is designed to illicit a response immediately. Our direct response campaigns deliver a combination of eye-catching creative, persuasive messaging, a compelling offer and strong call to action. In addition, we identify the best response-driving media, designed to deliver results – now. Combined with real-time traceability of performance, you can understand the impact of your campaigns via direct or online interactions with your customers at all times.
Data-Driven Analytics
We track and measure performance to maximise ROI
Measuring the impact of your campaigns is essential to help you understand what activity is driving revenue and what activity needs to work harder or be dropped from your plan. We only deliver work that can be tracked and measured so we can determine the response and ROI against your marketing budget. We also adopt a ‘test and learn’ mentality, designed to continually optimise campaigns at speed and continually improve results. We can support you throughout the analysis of campaign performance enabling you to make strategic decisions to maximise your marketing spend.