eCommerce
We design, develop and deliver inspirational online brand experiences. We have a results-focused mentality and continually strive to improve upon agreed KPIs. With extensive online trading and UX experience we can predict outcomes based upon current performance and make improvements accordingly, so you can be assured your investment will deliver a return. We are experts in our field so you can trust us to develop your brand and the user experience to a high standard. Our extensive skills and expertise can be applied to any sector and our portfolio of clients demonstrates our proven results.
eCommerce Website Design
We design with the user experience at the heart
At the heart of any online development are usability considerations; i.e. a total focus on the customer experience. It has to be intuitive, engaging and simple. Success is measured by the degree that the customer progresses through the desired customer journey. In an online environment the more time spent on site and higher number of page views, the greater the engagement and likelihood of conversion. Our holistic approach to website design puts user experience first without compromising on your business goals.
eCommerce Platforms
We ensure each client gets the best solution for their customers.
In our experience one size doesn’t fit all. That’s why we work with a number of leading eCommerce platforms to ensure each individual client gets the best solution for their customers. Our strong PHP/.Net/XML/Angular JS/MVC/SQL/Apache technical expertise enables us to be platform agnostic and as such we are the preferred Magento Suppliers to Saint Gobain, Holland & Barrett International and Aurora Commerce. eCommerce lead-times and costs are often extended by the complexities of integration. We simplify third party integration through a combination of business analysis, systems architecture expertise and the application of our proprietary middle layer application interface.
Conversion Rate Optimisation (CRO)
We deliver double-digit conversion rate improvements
Online e-commerce conversions are relatively low (typically 2-5%) so, although a 0.25% increase may not sound a lot, it makes a big difference when applied to millions of visitors each day. We work with you to understand your business objectives, identify opportunities and determine key focus areas for research through quantitative and qualitative analysis. We recruit existing customers to undertake tasks and scenarios developed by us to uncover problem areas and test creative designs. Specialist software, cameras and mobile applications are used to collect, log and observe responses in real time. We also interview participants to gather qualitative information to complement the observations from the live testing. Test results are then analysed and compiled into a report with prioritised recommendations based on the research findings.
Analytics & Measurement
We believe in the phrase “you can’t improve what you can’t measure”
We always advocate the use of Universal Analytics as it tracks much more than just visits to a website. It moves the tracking away from the anatomy of the visit and instead allows businesses to track and understand visitor behaviour. This greater level of insight provides intelligence on a number of levels including volume of customer moving through your site, key drop-off points and potential barriers to purchase.