Omni-Channel & Mobile

UK & Europe’s leading provider of digital loyalty & vouchers to drive mobile engagement

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Multichannel shoppers spend 15 times more and are more likely to be brand advocates
  • Email Marketing
  • SMS Marketing
  • Social Media Marketing
  • Mobile Apps & Notifications
  • Wallet integration
  • Direct Mail

Why is this important?

Response Works is media agnostic and integrates with existing email and SMS channels meaning you don’t require a client change.

With every media added response rates typically double. For marketers looking to target customers direct to their phone, the Wallet offers a new media to complement the existing channels of email, SMS and social. The wallet solution is unique with only a handful of providers globally allowing clients to interact through the medium of the smart phone in new and intelligent ways.

Our Approach

Over-use of email, and increasing browsing via mobile has prompted us to invest in mobile Wallet technology to facilitate better penetration, a richer experience and one that complements proximity marketing.

Mobile App Personalisation

  • Relevant & timely alerts
  • Personalised Vouchers
  • Rich Content Management
  • Better response
  • More frequent purchase

Wallet Key Features

  • App benefits with none of the download barriers
  • Location awareness – 1-100 metres
  • Higher response rates than email
  • Message notification
  • Unique to a customer or groups
  • Promotion, alerts or simply content
  • Updateable – Campaign or Automated
  • Virtual loyalty card
  • Shareable enabling acquisition
  • Reporting – sign up, redemption & ROI
  • Simple to integrate

Proximity Marketing

  • Via Wallet Technology
  • Location awareness – 1-100 metres
  • Message notification
  • Promotion, alerts or simply content
  • Supports Out of Home advertising
  • Complements local paid search advertising
  • Reporting – sign up, redemption & ROI

Why Response Works

Tested to over 10 million customer data records, securely held on scalable data retrieval and processing cloud services

Pre-built insights configured for clients to make the process of data mining and action simpler
No change in channel providers simplifies integration
Mobile wallet Acquisition and Retention at agreed fixed costs
Loyalty-based promotions driven centrally online and instore

5 Key Components

that will help you transform your marketing ROIs and perceptions of your brand too!

Insights & Analytics

Pre-built Insights will change your perspectives and it's end user UX interface will make it easy to action.

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Omni-Channel & mobile

Leading provider of digital loyalty, driving mobile engagement

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Customer Data Platform

The fundamental building block for a single customer view to give insight across all channels, with richer data ‘out of the box’.

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Interaction
 

Deliver higher conversions with a suite of tools that enable relevant and timely response - no more irrelevant messages.

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Loyalty
 

Loyalty programmes are transforming how brands are perceived and, with our enabling tools, can be so much more than just points.

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