Interaction
Drive higher conversions with a suite of tools that enable you to segment and target specific customers and personalise your communications
- Journey Mapping
- Automation
- Personalisation
- Optimisation
- Visualisation
- Call Centre Integration
Why is this important?
Given the complexities of online browsing and low online conversions the ability to serve only relevant and timely information is key to customer purchase. Customer Data Platform tools are the enabler, allowing an interaction at not just a cohort but individual level. The environment is simple to use with the ability to create from the simplest automated email resends, abandoned baskets to the most complex of interactions.
Our Approach
The ability to send personalised communications tailored to different customer segments is critical to ongoing engagement. The ability to act in the moment will change behaviour so orchestration of events is key to avoiding pushing irrelevant content and turning off customers.
Mobile App Personalisation
- Relevant & timely alerts
- Personalised Vouchers
- Rich Content Management
- Better response
- More frequent purchase
Personalisation
- Personalisation across digital media including next day print
- Planned and automated campaigns
- Segmented and targeted
- Active and static group reporting
- GDPR compliant
Automation
- Interaction based upon triggers or events
- Across media channels
- Intelligently driven
- Simple to build complex interactions
- Measurable outcomes
- Multivariant testing
Why Response Works
5 Key Components
that will help you transform your marketing ROIs and perceptions of your brand too!
Pre-built Insights will change your perspectives and it's end user UX interface will make it easy to action.
The fundamental building block for a single customer view to give insight across all channels, with richer data ‘out of the box’.
Deliver higher conversions with a suite of tools that enable relevant and timely response - no more irrelevant messages.
Loyalty programmes are transforming how brands are perceived and, with our enabling tools, can be so much more than just points.