Insights and Analytics
Pre-built insights will change your perspective and our easy-to-use dashboards make informed decision-making simple
- Segmentation
- Campaign Reporting
- Predictive Analysis
- Bespoke Dashboards
- Data Mining & Insights
- Third-Party Data Integration
Why is this important?
Online data mining generates lots of browsing insights but, with low conversion rates, has relatively low real customer transactions which undermines the ability to accurately forecast. Predictive analysis allows you to have relative certainty about your marketing activity and be sure that every pound is spent wisely.
Our Approach
Data-driven marketing is as only as good as the data it is based upon. Our investment in customer profiling and proximity data means clients have a much richer dataset upon which to base marketing decisions.
Geo-demographics
- Adding geo-demographic data to cohorts enriches data with customer profiles
- Localised marketing dramatically enhanced
- Top customer profiles provide source for more prospective customers
- Traditional ‘door drop’ acquisition delivers better response rates and lower costs through use of the environment
- Market penetration increased
Persona Profile
- Adding Persona profiles further enhances datasets
- Target marketing enhanced as preferences become clearer
- Segmentation strategies improved
- Better responses arise from better insights
Why Response Works
5 Key Components
that will help you transform your marketing ROIs and perceptions of your brand too!
Pre-built Insights will change your perspectives and it's end user UX interface will make it easy to action.
The fundamental building block for a single customer view to give insight across all channels, with richer data ‘out of the box’.
Deliver higher conversions with a suite of tools that enable relevant and timely response - no more irrelevant messages.
Loyalty programmes are transforming how brands are perceived and, with our enabling tools, can be so much more than just points.