Customer Data Platform
A fundamental building block providing a single customer view across ALL channels, with richer data ‘out of the box.’
In our experience 80% of your revenue will come from 20% of your customers, so identifying and looking after to them is key to building year-on-year growth.
- E-Mail Marketing
- SMS Marketing
- Social Media Marketing
- Mobile Push Messaging
- Web Personalisation
- Direct Mail
Why is this important?
The ability to deliver relevant and timely content online is key to maintaining customer engagement.
Customer journeys have become increasingly more complex, crossing more channels, involving greater research and moving online. Yet, despite this complexity, they are often undertaken in hours not days.
Response Works enables businesses to influence and deliver a unique experience to each and every customer by interpreting millions of customer attributes and interactions quickly and effectively.
Our Approach
In the same way accounts provide financial controls, a customer data platform facilitates customer insights and control. Our solution is priced accordingly to enable SMEs and LSEs to deploy at a low monthly cost.
Big solution
at a small cost
- Response Works captures, interprets and responds to millions of customers’ interactions to provide a better and more timely response
- Cloud based ‘Big Data’ solutions store every interaction
- Pattern recognition and statistical solutions make sense of the data
- Third party information and cohort profiles enrich data sets
- Data crunching and retrieval applications of Python and Hadoop deliver real time responses and a single customer view
Predictive analytics
- Statistical techniques applied to forward predict next purchase
- Deliver customers with product interest rather than being promotionally driven
- Interaction recommendations made through the media that has delivered the best response
Why Response Works
5 Key Components
that will help you transform your marketing ROIs and perceptions of your brand too!
Pre-built Insights will change your perspectives and it's end user UX interface will make it easy to action.
The fundamental building block for a single customer view to give insight across all channels, with richer data ‘out of the box’.
Deliver higher conversions with a suite of tools that enable relevant and timely response - no more irrelevant messages.
Loyalty programmes are transforming how brands are perceived and, with our enabling tools, can be so much more than just points.