George Boyd

Established in 1848, George Boyd is one of the UK’s leading specifiers and distributors of Architectural Ironmongery and Commercial Timber Door sets.  Part of the larger Saint Gobain Building Distribution group, the brand has 12 stores nationwide and are now able to provide click and collect to customers through fellow Saint Gobain retailer Jewsons. We have been working with George Boyd since 2015.

George Boyd identified ecommerce as a priority in 2015 and wanted to move away from only trading online as a subsection of Jewsons to implement an independent ecommerce site with their full product range. We created a fully responsive, mobile first site for the retailer that placed great importance on user experience. As the ability to locate products with ease was also essential we implemented our sophisticated Redfish Magento SOLR Search and Merchandising plug in. The site also had to consider different customer types from both trade and the general public. A tiered rewards programme based upon loyalty and frequency of shop, plus the ability to manage an online account for trade customers were key requirements.